BURGER KING
Plant This Whopper

STUDENT WORK

It's hard to know what's real anymore. So why would anyone believe Burger King when they say their menu is now 100% real? Instead of just telling people about it, we're going to show them. Using a campaign that focuses on the fresh veggies used at Burger King, we’re getting people to trust their ingredients by growing them at home. 

OF NOTE This project exists in two iterations. The original version found on D&AD, and how the idea evolved lives below.

RECOGNITION
D&AD New Blood 2021 | Wood Pencil Applied Arts Winner 2021 Communication Arts 2021 | Shortlisted New York Festivals | Shortlist | Student Medium - Direct & Collateral   New York Festivals | Finalist | Student Craft - Art Direction